Case Study: How We Generated 235 Qualified Leads in 5 days
- InChain
- Sep 30
- 3 min read
At Inchain, we believe the true power of digital marketing lies in transforming data into real opportunities. For bold brands with the courage to challenge the status quo, every campaign is a chance for exponential growth.
Today, we're sharing a real case that proves it: the Google Ads campaign we developed for Sjostrom Schooner, a luxury yacht charter company. With total transparency in the results and a sharp strategy, we achieved outcomes that not only impress but also inspire other businesses to bet on digital intelligently.
The Challenge: Attracting High-Value Clients in the Luxury Nautical Sector
Sjostrom Schooner operates in the competitive market of luxury charters, where clients seek exclusive and personalized experiences. The goal was simple yet ambitious: generate qualified leads that could convert into real bookings, optimizing every euro invested. To achieve this, we focused on the official contact form on the website (schoonercharter.com/contact), a direct funnel where only genuinely interested parties proceed.
We chose Performance Max, Google's most advanced campaign format, which uses artificial intelligence and automation to maximize conversions across all Google channels (Search, Display, YouTube, Maps, Discover, and Gmail). This approach isn't for those seeking mediocre results—it's for brands with vision, who value transparency and efficiency.
Key Strategy: Intelligent segmentation to capture audiences with high conversion potential, focusing on search intents related to luxury travel and nautical charters.
Optimization: Bidding based on conversion maximization, with real-time reports shared directly with the client to ensure total transparency.
Duration: A short and impactful campaign from July 9 to 14, 2025, proving that quick results are possible with the right approach.
Results That Speak for Themselves: Transparent and Impactful Numbers
With a total investment of just €160, the campaign exceeded expectations, demonstrating the power of creative and data-driven execution. Here are the highlights, shared with the same clarity we deliver to our clients:
These numbers aren't just statistics, they represent 235 high-value potential clients, all captured through the official booking form. This means genuine and immediate interest: people ready to request quotes, schedule visits, or finalize bookings for luxury experiences.
And the most impressive part? 80% of conversions occurred right on the first click, a testament to the precision of the segmentation and the creativity of the copy that sparked instant decisions.
What These Results Mean for Sjostrom Schooner (and for Your Business)
For Sjostrom Schooner, this campaign represented an explosion of premium opportunities. In a sector where each lead can be worth thousands of euros, generating 235 qualified contacts at an average cost of €0.68 per lead is synonymous with exceptional ROI. Transparency was key: we shared all data in real time, allowing the client to track progress and adjust expectations based on facts, not assumptions.
But this case goes beyond luxury nautical. It's a lesson for any brand with the courage to innovate:
Efficiency Without Waste: Every euro was optimized for measurable results, proving that modest budgets can generate massive impact.
Quality Leads, Not Quantity: We focused on real intents, creating a pipeline of contacts ready for conversion, whether in yacht charters, e-commerce, B2B services, or any other sector.
Transparency as a Pillar: At Inchain, we don't hide metrics. Our clients receive detailed reports because we believe trust builds lasting partnerships.
Ready for Your Own Success Case?
At Inchain, we're here for brands that aren't afraid to shine. If you want to turn your investment into high-value leads and sustainable growth, request your personalized quote now. Just click below and tell us your goals > we'll handle the rest with total transparency and elite performance.
Grow with courage.
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